Title of this blog post 'Vivaciously Hot Medical Awareness/First-aid lesson Ads!' can look like a oxymoron until you watch these two video campaigns by Canadian brand Fortnight Lingerie. This is how you can hit two birds with one stone... well, from a creative point of view.
Rating: PG-13 Please...
Here's one of the buoyant CPR (Cardiopulmonary resuscitation) video you'll ever see -lingerie ad, for that matter. It features two Fortnight-clad ladies illustrating apt CPR technique, involving the firm but tender chest compressions and acute mouth-to-mouth revival.
Extends its helpful series of first-aid lessons, Fortnight Lingerie released one more video, in which a bloke illustrates the Abdominal Thrust (aka Heimlich maneuver -treatment for chocking) on a young lady in distress.
Brilliantly done or not? Have your say!
Via Super Sexy CPR
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